Privacy Policy

Last updated: July 26, 2026

This Privacy Policy describes how Dear Lova (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit or make a purchase from the Site.

1. Personal Information We Collect

When you visit the Site we collect information about your device, your interaction with the Site, and the information needed to process your order. We also collect additional information when you contact our support team.

• Device Information: browser version, IP address, time zone, cookie data, the pages and products you view, and how you interact with the Site.
• Order Information: name, billing address, shipping address, payment information, email address and phone number.
• Customer Support Information: anything you share with us by email when you contact us about an order, a return or a product.
• Marketing Information: your email address and preferences if you subscribe to our newsletter or SMS updates.

We do not knowingly collect personal information from anyone under the age of 16.

2. How We Use Your Personal Information

We use your personal information to:

• Offer products for sale and process your orders
• Take payment and prevent fraud
• Ship and fulfil your order, and handle returns
• Provide customer support
• Send you updates about new products, offers and campaigns, where you have agreed to receive them
• Improve the Site and our product selection

3. Sharing Personal Information

We share your personal information with service providers who help us run our business and fulfil our contract with you:

• We use Shopify to power our online store.
• We share your shipping details with our logistics partners and suppliers so your order can be delivered.
• We use payment providers to process transactions securely.
• We may use analytics and advertising partners to understand how the Site is used and to show relevant advertising.
• We may share your personal information to comply with applicable laws and regulations, to respond to a lawful request for information, or to otherwise protect our rights.

We never sell your personal information.

4. UK GDPR and Your Rights

If you are a resident of the United Kingdom, you have the right to access the personal information we hold about you, to port it to a new service, and to ask that it be corrected, updated or erased. You also have the right to object to processing and to withdraw consent at any time.

Your personal information may be transferred outside of the United Kingdom and the European Economic Area for storage and further processing, including to Canada and the United States. Where this happens, we rely on appropriate safeguards recognised under UK data protection law.

To exercise any of these rights, contact us using the details below.

5. Lawful Basis for Processing

Under the UK GDPR, we process your personal information on the following lawful bases:

• Your consent, for example for marketing emails
• The performance of the contract between you and the Site
• Compliance with our legal obligations
• Our legitimate interests, where these do not override your fundamental rights and freedoms

6. Data Retention

We keep your order information for our records unless and until you ask us to erase it, and for as long as we are legally required to retain it for tax and accounting purposes.

7. Cookies

A cookie is a small file downloaded to your device when you visit the Site. We use functional, performance, advertising and social media cookies. Cookies allow the Site to remember your actions and preferences, and help us understand how the Site is used.

You can control cookies through your browser settings. Disabling some cookies may affect how the Site works.

8. Marketing Communications

If you subscribe to our emails or SMS updates, you can unsubscribe at any time using the link in any message or by contacting us directly. Unsubscribing from marketing does not stop transactional messages about orders you have placed.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.

10. Contact

For questions about our privacy practices, to exercise your rights, or to make a complaint:

Email: contact@dearlova.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are not satisfied with our response.