Terms of Service

Last updated: July 26, 2026

This website is operated by Dear Lova. Throughout the site, the terms "we", "us" and "our" refer to Dear Lova. By visiting our site and/or purchasing from us, you engage in our "Service" and agree to be bound by the following terms and conditions.

1. Online Store Terms

By agreeing to these Terms of Service, you confirm that you are at least the age of majority in your country or region of residence. You may not use our products for any illegal or unauthorised purpose, nor may you violate any laws in your jurisdiction, including copyright laws, when using the Service.

2. General Conditions

We reserve the right to refuse service to anyone, for any reason, at any time. You understand that your content, excluding payment card information, may be transferred unencrypted across networks. Payment card information is always encrypted during transfer.

3. Products, Colours and Images

We make every effort to display the colours, textures and details of our products as accurately as possible. Screen calibration varies between devices, and we cannot guarantee that your display shows colours exactly as they appear in person.

Product images may show styling pieces that are not included in the item being sold. The description on each product page sets out what is included.

4. Sizing and Fit

Each product page includes a size guide, fit notes and, where available, the size worn by the model. These are provided as a guide. Measurements may vary slightly between pieces due to the nature of fabric and manufacturing, and stretch, cut and fit will vary between styles.

Choosing a size that does not fit is not a fault. Returns for fit are handled under our Returns & Refunds Policy.

5. Modifications to the Service and Prices

Prices are subject to change without notice. We reserve the right to modify or discontinue the Service, or any part of it, at any time without notice. We are not liable to you or to any third party for any modification, price change, suspension or discontinuation of the Service.

6. Products and Orders

Certain products may be available exclusively online and in limited quantities. These are subject to return in accordance with our Returns & Refunds Policy.

We reserve the right to limit the sale of our products to any person, geographic region or jurisdiction, and to limit the quantities of any product we offer.

7. Promotions and Discounts

Promotional codes, bundle offers and discounts are subject to their own terms, cannot be used in conjunction with other offers unless stated, and may be withdrawn at any time. Discounts cannot be applied retrospectively to orders already placed.

8. Accuracy of Billing and Account Information

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. We reserve the right to refuse any order. If we change or cancel an order, we will attempt to notify you using the email address, billing address or phone number provided at the time of ordering.

9. Third-Party Links

Certain content, products and services available through our Service may include material from third parties. Third-party links may direct you to websites that are not affiliated with us. We are not responsible for examining or evaluating their content, accuracy or practices.

10. Personal Information

Your submission of personal information through the store is governed by our Privacy Policy.

11. Limitation of Liability

In no case shall Dear Lova, our directors, officers, employees or partners be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special or consequential damages of any kind, including without limitation lost profits, lost revenue, lost savings, loss of data or replacement costs, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of the Service or of any products purchased through the Service.

Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be excluded under the laws of the United Kingdom. Your statutory rights as a consumer are not affected.

12. Governing Law

These Terms of Service and any separate agreements under which we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom.

13. Changes to Terms of Service

You can review the most current version of these Terms of Service at any time on this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms by posting updates to our website.

14. Contact Information

Questions about these Terms of Service should be sent to:

Email: contact@dearlova.com